Goal: Build a solid foundation by understanding the language of business.
Lessons:
Why Business Language Matters
Understanding the importance of communication in entrepreneurship.
How lingo impacts networking, branding, and funding.
Basic Terms Every Entrepreneur Should Know
Revenue, expenses, profit, ROI, branding, target market, scalability.
Financial Language Made Simple
Cash flow, gross vs net, margins, assets vs liabilities.
Marketing & Sales Terms
CTA (Call-to-Action), conversion rate, leads, funnel, engagement.
Goal: Learn how to turn social media into a money-making tool, not just a time-waster.
Lessons:
Social Media as a Business Tool
Difference between personal posting vs business posting.
How algorithms and visibility work.
Choosing the Right Platform
Breakdown of Instagram, Facebook, TikTok, LinkedIn, Pinterest.
Matching platforms to business types.
Content That Converts
Types of posts: educational, entertaining, inspirational, promotional.
Using storytelling to sell without sounding salesy.
Turning Followers into Customers
CTA strategies. Using DMs, lead magnets, and simple offers.
Goal: Teach students how to build and use an email list to grow their business.
Lessons:
Why Email Still Works
Email vs social media reliability.
Building long-term customer relationships.
How to Start an Email List Choosing a platform (Mailchimp, ConvertKit, Flodesk, etc).
Setting up a lead magnet or freebie.
Writing Emails That Get Opened Crafting subject lines. Storytelling + value = conversion.
Email Automation Basics Welcome sequence.
Nurture series. Simple sales email.
Goal: Help students design a realistic business-building plan that works with their lifestyle.
Lessons:
Time Mindset for Entrepreneurs
Why "I don’t have time" is a mindset, not a fact.
Shifting to prioritization instead of excuses.
Finding Hidden Pockets of Time
Auditing daily routines. Eliminating distractions and energy drains.
Building a Weekly Business Schedule
Batching tasks (content, emails, admin). Planning around work, kids, or other commitments.
Staying Consistent Without Burnout
Using tools like calendars, planners, and reminders.
The 80/20 rule for productivity.
"Loved everything so far"
“Before Bac2Basics, I felt completely overwhelmed. This course gave me the tools and the confidence to actually understand business terms and put them into action. I finally feel like a real entrepreneur!”
Sarah M., Small Business Owner
"My life changed forever"
“I was always stuck in the planning stage, never executing. The step-by-step guidance in Bac2Basics helped me create a clear plan and start moving forward. I now have my first clients!”
David L., Aspiring Entrepreneur
Office: 5150 W 120th Ave
Broomfield, Co 80020
Call 720.812.8307
Email: [email protected]
Site: Circleoflifecoaching.org